Avg. Reading Time:
Is the ROI on your marketing as high as it could be? Effective remarketing is the answer to quickly revealing and collecting hidden profits! Download our remarketing grader to see how your remarketing stacks up and receive our top tips on how you can improve your campaigns and increase your ROI.
We know you’ll already be putting your email marketing plan to good use, but it’s always good to look at where you can improve on what you’ve already got.
So, we’ve come up with a few tips to help you improve your emails and ultimately increase your revenue!
Here we go…
If you’ve been clever with your list segmentation, you will already be able to send your subscribers relevant emails that you know they’ll be interested in.
But there are a few extra ways you can personalise your emails to increase conversions (and therefore revenue!):
- Include their details. Whilst this may seem obvious, your customer will feel more valued and as though you’ve taken an interest in them, if you address the email directly to them. You could also include their age, gender, birthday…or anything else that would naturally fit into the emails you send.
- Recommend relevant products/services. Have they bought something off you and there are similar items you could offer to complement what they’ve already bought? This is known as cross-selling and aims to add value to what you’ve already given your customer.
- What are they doing…or what aren’t they doing?! You can track a customer’s behaviour on your website – whether they add things to their basket but don’t checkout, look at certain pages or just haven’t been active on your website for a while. Send them an email to give them a quick reminder of what they’re missing out on.
Hitting your customers with similar emails over and over will get boring for them…and you don’t want them to lose interest!
So, if you don’t optimise your emails, what’s going to happen to your revenue?
Well, it’s going to stay the same, at best.
But if you do optimise your emails, you’ll be finding new ways to pique their interest and get them clicking through and buying more.
The best way to do this is to carry out split-tests.
Find out what works and what your customers respond best to – are there certain email subject lines that seem to contribute to higher open rates? Is there a certain call-to-action that gets more people clicking through to your website?
The only way you’ll find out is by testing.
And the easiest way for you to do this is to focus on one element per email – this could be testing two email subject lines against each other, or two different button colours within your email.
Most email software will allow you to track the test really easily, so you’ll know what works in no time!
If a customer has been loyal to your brand, then you should be rewarding them.
Discount codes are a great way to reward loyal customers and you can tailor the amount they receive depending on how much or how often they buy from you.
You might also like to create a loyalty scheme or a ‘VIP Club’, which will give those customers access to member-only discounts or early access to sales and promotions.
Another option is to actively offer them an incentive to recommend your brand to their friends. If they’re loyal already, there’s no reason why they wouldn’t want to get their friends on board.
Rewarding your customers is a nice touch that won’t go unnoticed. You’ll be making them feel valued, become more loyal to your brand and lead to more repeat purchases!
4. Add Value
To do this, you need to be giving your customers more ‘stuff’ that’s going to help them with whatever problem your product is solving for them.
And by ‘stuff’, I mean content.
As well as all of your transactional emails, you should be creating helpful and relevant content and sending it out to your customers so that they get the most out of your brand.
What you’re doing here is building upon the relationship you’ve already got with them and providing them with extra advice and support, usually in the form of a blog.
You can also be clever and include other products and services within your content (if they’re relevant), which will act in a similar way to your cross-selling emails.
So, your customers will come back and buy from you again because you go above and beyond just selling to them!
Hopefully these tips have been helpful and will get you on track to increasing your revenue through your emails.
Or maybe you need a helping hand, so why not let us help you out? Email marketing is just a part of what we do, and we’d love to share our expertise with you.
To find out how we could implement these improvements and much more, just book a quick chat with us!